In 2022, the theme for Women's History Month was She Did, So Now I Can, celebrating the actions of women who fought to improve, and have positively impacted the lives of Canadian women.
For this month, Women's College Hospital Foundation created social media campaign honouring past trailblazers in women's health with comparisons to their modern-day counterparts. An example of this can be seen below, honouring Dr. Emily Stowe and the Emily Stowe Society, a community of individuals, foundations and corporations dedicated to breaking down barriers to careers in health sciences research for bright young minds in Canada.
The campaign was successful on social media, with 8,455 impressions and 5.1% engagement rate (per impression). Social media performance can be seen in further detail below.
