In recognition of Women's College Hospital's 140th anniversary, Women's College Hospital Foundation launched a brand campaign called "We See Things Differently" (WSTD).
Women's has a long history of being the first, only and best at what they do. Dedicated to challenging the status quo, courageous in the face of adversity and to see things differently. And when you see things differently, you do things differently.
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The brand campaign launched in October 2023, with a focus on different leaders and key people at Women's College Hospital supporting the goal of building a better healthcare system that serves everyone. The campaign had a media rollout with out of home ads in subways stations located near Women's College Hospital (Queen's Park, College Station, St. George Station), street banners and paid advertising in the print edition of the Globe & Mail.
The campaign outlined the creative direction of the brand going forward, with an emphasis on bold imagery and key statements related to the programs and services offered at Women's.
A sample from some of the collateral produced with the WSTD campaign branding includes the case for support developed for the Crossroads Refugee Clinic at the hospital.
When launching the campaign internally for hospital staff to support and recognize their colleagues, the Foundation hosted an anniversary celebration, providing treats and takeaway collateral about the campaign. To supplement the celebration, there was a looping powerpoint presentation that shared key messages from the campaign. Below is the powerpoint I developed:
