In 2021, Women’s College Hospital Foundation established The Catalyst Fund – a special resource dedicated to helping the hospital address the most urgent funding needs as they arise.
This document is a case for support of The Catalyst Fund. This version of the document was developed as a refresh with design inspiration being taken from the brand campaign, "We See Things Differently", featuring members of the Women's College Hospital community as champions for equitable healthcare. For this case for support, custom iconography was developed, seen below.
